The 5 Love Languages gets it right. Gifting is a LANGUAGE, with all the subtleties and egads things that do not make sense (why do we drive on a parkway but park on a driveway?!??!) that any language has.
I am not fluent in gifting. True, I’ve learned some nursery rhymes. Sometimes they are pretty cute and right for the moment. I know “enough” to know I am far fonder of specific requests for things people really want (even down to size, model, color) and for myself surprises are less delightful than something “useful” that will become a part of my daily life.
And yeah, the noise of a thousand “special events” over the decades often arises to be acknowledged and tapped on… and shifted where possible.